first_imgSachin Tendulkar food cafe- SachinsHe has earned a fortune through his exploits on the cricket pitch. He has a Ferrari for fun and a BMW for everyday use, lives in a classy apartment and the endorsements keep rolling in. Sachin Tendulkar, however, would like to boost his parallel career as,Sachin Tendulkar food cafe- SachinsHe has earned a fortune through his exploits on the cricket pitch. He has a Ferrari for fun and a BMW for everyday use, lives in a classy apartment and the endorsements keep rolling in. Sachin Tendulkar, however, would like to boost his parallel career as a restaurateur. Having launched the upscale Tendulkar’s in south Mumbai in October last year, the cricket giant and his partner Sanjay Narang are going for mass appeal. At an approximate cost of Rs 1.5 crore, the new venture is a fast- food restaurant called Sachin’s.Set in a sprawling mall still under construction in a distant suburb of Mumbai, Sachin’s is a far cry from the intimidating swank of Tendulkar’s with its minimalist Scandinavian decor, extensive use of glass and steel and steep pricing. Roughly 8,000 sq ft, Sachin’s is a casual sports cafe, which will serve Indian food, amid light wood tables, vibrant red and blue furniture, full-length crimson pillars, life-size photos of the superstar and plenty of memorabilia. There is also a “Did You Know” wallwith factoids and personal photographs. A giant billboard announcing what Tendulkar has been up to lately and a wall dedicated to showing cricket matches are all part of an effort to make the place more informal and interactive than Tendulkar’s.Brand new: The cafe will cater to the common man and showcase Tendulkar the player and the man”Unlike Tendulkar’s where you hardly get to see anything of Sachin, this place is full of things his fans can relate to,” says Narang, CEO, Mars Restaurants. Sachin’s is ready but its doors will be thrown open to the public once the mall is fully ready in June or early July and Tendulkar returns from holidaying.A vast multitude of the batsman’s fans cannot afford to dine at Tendulkar’s (a meal costs a minimum of Rs 400 per person), but Sachin’swill be accessible to all in every sense. The cuisine here will be a melange of Maharashtrian, Punjabi, south Indian and Gujarati. The dishes, handpicked by Tendulkar himself, include dal makhni, undhyu (a Gujarati speciality), pomfret masala and a variety of dosas and frankies. The average cost of a dish at Sachin’s will be Rs 60 and the most expensive dish on the menu is Konkan prawn curry at Rs 150. The menu card features a variety of cricketing shots by the batsman and each square cut or straight drive has a write-up by Tendulkar. And though Tendulkar stresses “I am not a businessman, I am just a cricketer”, he knows that with the mall expecting a footfall of around 50,000 each day, there is little that can go wrong.The 121-seater restaurant, designed by Narang’s sister Rachna, has an entrance that is very English, a spacious courtyard with picket fences, park benches and a cricket pitch. Unlike in the West, celebrity restaurants are yet to become a rage in India. Whether it is Amisha Patel’s Fireplace or Ajay Jadeja’s Senso, none of the restaurants has gone down too well with discerning palates. But Narang and Tendulkar may just get it right the second time.advertisementlast_img

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